Back to the logotype project
- Alexandra Markova
- 7 нояб. 2015 г.
- 2 мин. чтения
Several weeks ago, working on an logotype project, I needed to decide which of the designs I am going to push further. I chose the 'variety' one and presented it as my outocome. This post will be about the other idea that was in my mind.
Statement that we were working on was "seeing what others see/variety of opinions". This led me to a thought about different perceptions of the same things. For one, the glass if half empty, for other it is half full. One says it's a duck and other sees a rabbit. There is no right or wrong answer.
Internet is full of imageries like that: impossible geometric shapes, drawings and other optical illusions. I wanted to make a logotypes based on this concept of seeing things differently.
I decided to take the idea of Rorchach test, he examined person's personality, characteristics and emotional functioning, basing on their perception of the inkblobs. I spent some time trying to recreate the blobs, turned out it is quite hard to make them symetrical. Then I scanned them, edited a little and showed to my friends and relatives.
The result was amasing, everybody kept seeing objects and animals in them: ballet dancers, crabs, skeletons, spines, butterflies, birds, two people talking, landscapes and etc. Every answer was different from another. It amazed me how person's braing can turn a simple blob into a whole story.
It was a b/w project, that's why I used only black ink, but now as it is over, I'm thinking to experiment with blobs a little more, add color (maybe) and turn it into an independent work about the difference of perceptions.
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